SEO platform - ai-cmo.dev

The SEO platform turns Search Console, analytics, authority, content, and technical signals into a replay-safe score snapshot. The current formula is score.v1.

Components

Component	Maximum points	Inputs
Search visibility	30	GSC impressions, clicks coverage, and weighted average position
Organic traffic	25	GA4 sessions, users coverage, and conversions
Authority	20	Domain rating, referring domains, and backlinks
Content footprint	10	Organic keyword count
Technical health	15	Persisted per-page technical audit scores

Missing components are excluded:

SEO score = earned points / available maximum points * 100

The result uses round-half-up behavior.

Version 1 formulas

Each clamp limits its ratio to the 0 through 1 range.

Search = 30
  * clamp(impressions / 100000)
  * clamp((50 - average position) / 49)

Traffic = 15 * clamp(organic sessions / 50000)
        + 10 * clamp((conversions / max(sessions, 1)) / 0.05)

Authority = 12 * clamp(domain rating / 100)
          + 4 * clamp(referring domains / 10000)
          + 4 * clamp(backlinks / 100000)

Content = 10 * clamp(organic keywords / 100000)

Technical = 15 * mean(page technical percentages) / 100

These denominators are contract thresholds, not forecasts or industry benchmarks. Clicks and users do not add points in score.v1, but their 28 complete daily rows are part of the component availability contract. Missing clicks make Search unavailable. Missing users make Traffic unavailable.

Determinism

The scorer selects 28 complete provider-local dates for GSC and GA4 components. It records the exact signal rows and versioned registries, normalizes them canonically, and hashes the input. A replay uses insert-if-absent behavior, so identical inputs do not create a second score.

Combined score

The combined score uses a 50% SEO and 50% GEO default when both are available. If one side is missing, the available weight is re-normalized. Its GEO input is the latest persisted composite visibility metric, not the separate five-component GEO Score.

Insights

Insights compare adjacent 28-day windows for keywords, topics, and pages.

Position change is previous position minus current position.
Importance is the item’s share of impressions.
Topic keys use the first four meaningful normalized words.
Selection and ordering are deterministic.

The service can return 30 insights. The dashboard currently renders 12.

Pipeline technical audit

The D4 audit selects up to 21 canonical URLs from the home page, Search Console evidence, and sitemap. The current web worker stages mobile audits. Its registry also defines desktop for future or alternate workers. For each page it combines PageSpeed evidence with crawler evidence and records all 11 checks:

Check	What is recorded
HTTP status	Reachable status behavior
HTTPS	Secure URL and response
Indexable	Indexability signals
Canonical	Canonical declaration
Title	Title presence and evidence
Meta description	Description presence and evidence
H1	Primary heading presence
Structured data	Structured markup evidence
Sitemap	Sitemap coverage
Robots	Robots policy evidence
`llms.txt`	File availability

Each check is pass, fail, or unknown, with evidence.

Performance thresholds

Metric	Good	Poor
LCP	at most 2,500 ms	over 4,000 ms
INP	at most 200 ms	over 500 ms
CLS	at most 0.10	over 0.25

The page score averages the available technical-check percentage, Core Web Vitals percentage, and Lighthouse performance percentage. Failed check evidence can be linked to recommendations.

This pipeline audit feeds the SEO score and recommendation evidence. It is not the same system as the on-demand Page evaluation tool.

​Components

​Version 1 formulas

​Determinism

​Combined score

​Insights

​Pipeline technical audit

​Performance thresholds

Components

Version 1 formulas

Determinism

Combined score

Insights

Pipeline technical audit

Performance thresholds